Word count: 357.
This article may be published electronically or in print, as long as the entire article and resource box are left unedited and if you send a copy or address of the ebook, ezine, newsletter or web page where the article has been posted to bzolis@yahoo.com.
All publishers and publications reproducing this article must conform to federal laws.
Maximizing Your Pay Per Click Profits
The key to running a successful Pay per Click Campaign is to place a well written ad under some good keywords which will then channel your customer to your well converting sales page as inexpensively as possible.
It is necessary to have a good idea of who your potential buyer is. Therefore you must ask yourself several questions:
•What do they want?
•What is their income level?
•How can you help them improve their lives?
Once you've got your market pegged it's just a matter of writing the listing and bidding on the proper keywords.
A good place to find keywords is in the Meta tags embedded in the sales page you are promoting. Another is a program called Good Keywords (http://www.goodkeywords.com).
By using inexpensive misspelled keywords in your campaigns you will keep your costs down and your profits up. A good percentage of internet searches are misspelled. You can achieve top positions for pennies by using this strategy.
Start by writing down your list of desired keywords and then use the keyword misspelling programs in the resource box below to get your final list.
Then start the bidding. Keep your bids as low as possible but make sure you get into one of the top three positions on the results page.
It is better to spend a little and get yourself a lot of clicks than to spend a small fortune on high cost keywords.
So:
•know your customer
•write good ads
•use as many misspelled keywords as possible
•keep your costs down
•make sure your sales page will convert well
Happy PPCing!
Bill Zolis
http://gettingrichfast.com
http://prosperityquest.com
PPC Profits Made Easy
Keyword Finder Software for the PPC Misspeller
http://tinyurl.com/5y3y4
Keywords Misspelled - http://tinyurl.com/6hpzc
About the Author
None