by: Gregory Bendickson
You hear it all the time. Get viral by distributing info products that advertise your other offers. The main key of course is getting others to distribute your material in the first place.
And even more, getting those distributions to produce results.
A few years ago it was almost automatic and assumed that as long as your information was somewhat useful then others would beat a path to your door to re-distribute it.
Not so today. With all the membership sites offering hundreds of downloads and some resellers practically giving stuff away and ignoring suggested retail prices now you are not only not guaranteed of viral success but in fact many factors are against you from the start.
There is good news though. With the growing problem of people devaluing the price and quality of products it has got much easier to get noticed above the crowd.
Just like the affiliate who creates his or her own sales page for a product (especially one that had no sales material in the first place), the would be viral distributor can also do a few things to ensure that more people distribute their products.
Tactic 1: Get people to actually WANT your product first.
I know, it sounds so obvious but then why do so many of us push the brandable aspects of it instead of focusing on the reader's value they will get from the information itself.
You do have real usable value in your info products, services and software, right?
Tactic 2: Go the extra mile
Don't just throw together a quick ebook and leave it at that. Add extra value by providing articles or maybe an rss news feed. Give more tools to promote your product than the average guy or gal.
The extra 20 percent of time and effort you put into your project will bring you 80 percent better results. Think of the person distributing your material not what you get out of it.
Tactic 3: Reward your distributors for consuming the words
Just imagine how much more dedicated your people would be to re-distribute your info product if they actually understood it themselves first. In other words, encourage them to be a reader first and then allow them to distribute it to others.
There are several ways you can do this but one example is to hide certain codes throughout your text copy. For example you could capitalize a letter every now and then like thiS and if they add up all thE letters they Can get the Results they asked for whEn They have read Through all your textS.
(do you know what word I just spelled out above? Sorry it's a secret.)