Hamburger chain Carls Jr. is making no apologies for its new Spicy Burger television commercial, which features Hilton hotel heiress and reality TV star Paris Hilton in a skin-tight swimsuit soaping up a Bentley and crawling all over it before taking a big bite out of the burger.
The ad, which has been running in major markets since last week, has drawn the ire of television watchdogs, including the Parents Television Council.
"This commercial is basically soft-core porn," said Melissa Caldwell, research director for the PTC. "The way she moves, the way she puts her finger in her mouth its very suggestive and very titillating."
The Los Angeles-based advocacy group plans to mobilize its more than 1 million members to contact the restaurant chain and voice their displeasure.
At this point, the PTC does not plan to petition the FCC to make Carls Jr. remove the ad. Nor does it plan a boycott of the burger chain.
Paris Hilton Video http://www.v1h.com/showthread.php?t24841