When marketing to your target clients using marketing tools such as booklet printing or cheap booklet printing, or even with hang tags, you need to learn about the conclusions made by two Harvard professors so you can apply it to your own promotional strategies.
According to these two Harvard professors, the two marketing principles can have a profound impact on the manner by which you communicate your message to your target audience. Both laws provide major impact that will help you be successful in attracting back your current clients, as well as the referrals made by your customers and other colleagues in your particular industry.
The two principles can help you provide a more profound effect in your communications with your present clients and prospective customers. By considering these two marketing principles, you can and will be able to grow you business to the goal you want to achieve for your business.
Both principles are founded on the idea that people in general are motivated primarily from the recommendations received by the target clients. This means that for people to actually buy from you, you have to provide your target clients with a good recommendation that they would favorably accept.