The whole world, online entrepreneurs or not, are well aware of the amount of traffic that flows in and out of Facebook. For any business, those huge website traffic numbers are considered against the backdrop of money and what can be made. However, the deceptive nature of that story is one that could easily cause you to believe it is simple to profit there. Social marketing at Facebook, or somewhere else, is not as simple as submitting some content and awaiting the money to show up. You can come to be well known in your market. There actually are few limits there, and almost all of them will probably be self imposed, anyway. But recognize your Facebook fame will not happen by itself, and you can certainly derail your efforts by making unwanted marketing moves.
We see a variety of mistakes at Facebook, and one is being inconsistent with your social marketing. The problem with this idea of being even and routine in your marketing is about staying there for your market. So maybe in the beginning you are productive, but after that after a while you recognize you have been ignoring your efforts. But then you get a burst of inspiration, and the outcome is you appear and post a bunch of communications to your fans, or market. To make matters worse, you submit a link or two in those updates and anticipate people to come running to them. That is certainly not how you utilize social marketing or have good results at Facebook. The blend of your absence and the links you gave them will leave a bad impression about you. The clear way to avoid this is avoid long term lapses with your marketing and keep talking to them on a frequent basis.
Here is one more example of inconsistency in your business efforts at Facebook, but the effect is distinct. First, as you know all of your efforts will serve to brand you either in a positive or negative fashion. The thought of displaying a known style comes into play in all of your marketing marketing and sales communications with your target market. Not just do you have to do that, but you ought to be professional while at the same time being friendly. Getting that achieved is not as hard as you may feel, but you need to keep it uppermost in your thoughts. So you will need to be careful that you do not wander too much from what they want to hear about. Naturally it is fine to have light occasions, but maintain the conversation focused and in the right direction. Of course the goal for any business with social marketing is to be sure you maintain solid momentum with the marketing end.
Facebook is smart to change and further improve their operations for equally members and businesses. For instance, you absolutely cannot make a lot of 'friend requests' to people you don't know. If you go crazy with that, then you risk getting blacklisted and your account canceled. One clever solution includes using their search function with keyword phrases that are a good fit for your market. The result of doing so will lead you to discussions based on your searches. At that point it is purely a matter of pleasantly adding to the discussions.
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