Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Advertising is a brilliant idea to increase business for all type business. Radio is still surprisingly inexpensive for advertising. The medium has been around for about 100 years. Many businesses give radio a pass because of the misconception of the return on investment.
The greatest advantage of radio is its ability to go after a very specific kind of market. Print & Radio Power (
http://www.printandradio.com/) is the largest pre-buyer of national radio advertising and print advertising. It own multi-million dollar blocks of national radio advertising network time. This media gives its clients consistent profitable returns on their media dollars. Local, regional, national