Copyright © Bill Vannot - All Rights Reserved
http://www.successful-marketing.com
Frequent reminders are very important! We make our initial
pitch and then we have to go back a few times to get someone
to make a solid decision. We must re-state our benefits
quite a few times, reminding people politely, just what's in
it for them, if they say yes to us.
You could say we're in the reminder business. We always need
a reason to go back just one more time. We need a brand new
answer to the "Why should I listen to you for each and every
return email or phone call?"
Creative selling demands creating new reasons, new angles,
new ways of looking at things. Our life in sales would be
easy if all we had to do, was tell people what we're all
about. It takes a lot more than bragging to make enough
money to pay our bills. Reminders should have real substance
and offer a lot to the person you are reminding. Small talk
won't do the job.
Ask yourselves these questions:
1. What's going on in your customer's world?
2. What can I mention or possibly do that will remind them
that I have something very important pending their approval?
3. How can I possibly make that "something" as important to
them, as it is to me right now?
In our fast paced world, decisions are still made at turtle
speed. Creating some sense of urgency is definitely our job.
Always remain positive, then lead them through the
proposition hoops, one more time. You must try to determine
what the deal stopper might be. If it's just indecision, as
it usually is, remind them of all the good things that you
both can make happen together. Be sincere but firm. When
friends help friends, everyone wins!
This article may be reprinted freely as long as the
reference box remains intact.
About the Author
Bill Vannot specializes in branding Businesses with
articles, even if you can't write! Find out what a Ghost
Writer can do to help you brand your e-business identity!
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