Effective marketing of a business does not entirely rely on the fact that you think everyone has a need for the product or service you are selling. In fact, an effective marketing strategy requires you to home in on your target market to determine the customers that actually have a need or want for what you are selling.
Product or Service to Buy
Identify your ideal clients by what you are selling. See the product or the service you offer through your clients' eyes. Recognize the class, category and type of person or group that would use what you offer. This is easier if you already have a present customer base as you can define what their buying habits are. Gather additional information from your current clients to find out why they buy what you sell. You may find the information useful in prospecting new clients.