There are now more Senior Consumers than Baby Boomers,
Young Adult or Teenage consumers in the marketplace.
Seniors control 79% of America's Financial Assets.
Seniors spend $14 BILLION on gifts for their grandkids alone!
When you think of "senior citizens" do you think of Uncle Milty
sitting in his flannel robe, watching endless reruns of Jeopardy
and shouting the answers at the TV?
WRONG.
George W. Bush (the President) is a senior. So is Harrison Ford.
Arnold Schwarzenegger is one and even Hillary Clinton is too.
The fact is that every 7 seconds someone in America turns 50.
That makes seniors the fastest growing segment of the population.
What makes the over 50 crowd so special is that they have money
to spend... and they're eager to spend it. On average, they have
over 26% more disposable income than other consumers, making
them the most affluent consumer group in the land.
What do they spend their money on?
They buy 43% of all new cars.
60% purchase home remodeling products & services
Women over 50 spend $21 billion on clothes annually
They dine out 4-5 times per week
They account for over 78% of all leisure travel spending
Plus, seniors visit malls more often than any other age group.
And they're not just power walking while they are there.
Retail sales appear to be slowing down. While the blame is being
laid on recession, 9-11 and bored shoppers, the real reason for the
lackluster sales results is that companies are still focusing on the
"youth market" instead of the lucrative 50+ market. The fact is that
there are more senior shoppers than boomer or young adult shoppers.
Companies need to "See the Seniors" if they want to see their
sales and their profits soar.
About the Author
Gary Onks is the author of "How You Can Reach & Sell the
$20 Trillion Senior Marketplace" which is described as:
"The 'Art' of pleasing senior customers"~ Washington Times
"A 'Breath of Fresh Air' in senior marketing" ~ CD Publications
Sold On Seniors, Inc. http://www.SoldOnSeniors.com
Phone: (540) 785-4438 or 800-416-8785
mailto:GaryOnks@SoldOnSeniors.com