Many business establishments today especially those small ones feel that they cannot afford to promote or advertise. This is so especially with the difficult financial economy today.
But the truth is actually the opposite. Today more than ever is the right time to stay visible in the market. It is important to stimulate old customers to purchase again or buy more often and entice a lot of new customers. Aside from that, the value of marketing materials is in its highest price during hard economic times. The demands are usually lower and the supply is high, which results in a lower price for a higher and reliable quality.
If you will be investing in marketing materials today, why not go for bookmarks. Bookmarks are considered as one of the most used marketing tool nowadays since it is cheap to produce but very effective as a marketing material. However, such are usually one of the most overlooked forms of marketing tool. Unlike other marketing materials, such have intrinsic value. Most people use it to mark a page of a book that they are reading. If people read every day and are using such that you gave them, they make you their priority in case they need your products or services will easily memorize your name and information. This helps you create brand recognition, which is very important if you your business to succeed.
To aid you in creating your bookmarks, below are some ideas that you can consider: