The business industry can get too large, especially if you are trying to sell to everybody. It is never good practice to try to get everybody to patronize your products or services. Remember the number one rule in business is target marketing. You identify your market, determine their needs, and work around that need to create an exceptional marketing strategy. After all, marketing to everybody will only cause you to lose money.
So after you have identified your target market, what do you do next? That would be to determine the best and most cost effective marketing tool for you. There is actually one tool that can work effectively in getting word about your business out there. That is the business cards. Although simple and cheap to produce, many businesses still neglect the importance of these modest cards. They assume that the business card will not simply suffice their marketing activities. But what they fail to realize is that this simple piece of paper can be a crucial part of their collateral package.
How your business card represents you is a very critical part of your business communication need. A well designed card will leave behind a good impression for you just like a handshake. If you are ready to give out your own handsome and tremendous business card, here is what you need to remember:
Do not ever force your business card to your target customers. It is best to wait for the other person to ask for your card before you give it to him or better yet ask him if you can give the card to him. It is good practice to show courtesy to the other person when it comes to handing out business cards.
Do not give your business card prematurely. It is best to create rapport with the other person first and hand the card just before you end the conversation.
When attending events or parties, be wary of handing out your business card to avoid offending the host.
Use business card holders to keep your cards looking crisp and clean.
Make sure that the information printed in your card is large enough for people of all ages to read. Have people look at your business card templates and tell you whether it is easy or hard to decipher your contact details.
When presenting your card, make sure that it is facing up so the receiver need not turn the card around to read your message and contact details.
When receiving others card, be sure to read it completely to show the other person that you are interested in him and what he has to offer. If you want to write notes at the back of the person