Simple Lines and Shapes For Your Logo Design

 by: Granny's Mettle

Geometric designs come in all shapes and sizes… and lines. You can create your logo design or customize your illustration by using simple lines and shapes to create your very own unique image.

Integrate the principle of simplicity with lines, circles, squares, triangles and rectangles, and you'll be able to come up with wonderful results that you can use for logos, newsletters, flyers, brochures, and even web pages.

I would just like to emphasize that this article is not your typical 'you-do-this-you-do-that'. It doesn't matter how you manipulate your geometric shapes and lines, as long as you produce results that best exemplify your tastes and specifications. I could only provide you with the basics of making your shapes and lines vary in thickness or flow in your media presentation. I will also provide you with ways to use simple shapes in logo design and create other custom graphics using the same circle, triangle or square. The final output would definitely be under your creative hands. It's all up to you how you want your logo design to come out.

Using lines…

Lines can vary in every logo design you create or illustrations you come up with. Innovate and be upbeat when it comes to creating your lines. Lines in general are boring, but with a little adjustment here and there, and a few tuck, lines in your logo design can provide you with the means to attract your target audience. Here are some variations you can do to make your lines more interesting and exciting:

• vary the thickness of your lines;

• try to look for patterns that a series of lines make; make use of those patterns;

• use dots and dashes, or a combination of both to create your lines;

• form barriers with your lines;

• direct eyeflow with a series of lines;

• indicate connections using variations of lines;

• show movement by using lines.

Lines also convey all sorts of feelings and emotions. So be aware of how you create your lines. Sharp edges indicate tension, crispness, hardness, formality and even technology. On the other hand, if you want to convey a softer, flowing and more casual and personal design, use soft edges and curves.

And for more variations, you could also utilize color to further change the appearance of your lines.

Using shapes…

Using shapes in your logo design can convey certain meanings: a circle is protective or infinite; the square represents stability, equality and honesty; while the triangle evokes tension, conflict, or action.

Despite its different meanings, shapes are very effective in logo designs because of their simplicity and flexibility. You could create a wide range of illustrations and images by using all the shapes available, or by combining them to form interesting patterns. You could even create a shape out of grouping another shape, e.g. a group of circles to form a triangle.

Another great idea is using abstract designs by alternating direction or color of your shapes, or disrupting a pattern with another shape. Or even by creating a shape that is distorted and out of alignment. These are wonderful ideas you can pursue for your logo design.

Whatever your strategy or your specification, make use of your creativity to utilize the circles, triangles, squares and rectangles for your logo design. Just always remember to be simple with your shapes and lines. Some of the logo designs that work best are those that exude simplicity at its best.