It's no secret that the society we live in today likes to take
the easy road. We come up with inventions and spend billions of
dollars a year on things that make life easier for us: cars,
appliances, computers, gadgets... you name it, we've probably
bought it.
People have made billions of dollars making things easier for the
public at large. So, why can't you enhance your bottom line the
same way? If you want people to be attracted enough to your
business to actually place an order, you've got to make it easier
for them to use you instead of the competition.
So how do you make things easier for your potential customers?
First of all, if you don't already take credit cards, start now.
Research shows that business who allow online credit card
transactions do far more business than those who don't. You'll
most likely have to pay for a merchant account, but it's
definitely worth it because your sales volume will increase by
leaps and bounds. If you're not ready for that or really can't
afford it, try using a service like Paypal. Anyone with an
account (and a LOT of people have them) can use their credit card
or even their bank account to send you money via email.
Next, you know how much people hate paperwork. If your business
requires people to provide extensive documentation or fill out
lots of forms just to place an order, try drastically reducing or
eliminating that paperwork altogether. If you can't do that, at
least let customers fill out forms online or allow them to give
you the information over the phone.
Now, everyone knows that buying products and services costs
money. But if you can charge people less for your products,
reduce your fees, or offer a few freebies, you're definitely
making it easier on people to buy. After all, what's easier than
saving money?
The bottom line? When given the choice, people will almost
always take the easier route. If you can be that route, you'll
become busier than you ever dreamed you'd be.
About the Author
Meredith Pond and her team of top writers help you increase
profits without working harder. See Meredith's editing services,
advertising packages, and free business ideas at
http://CheapWriting.com Reach her at meredith@drnunley.com or
801-328-9006.