Like us, you probably get stacks of junk mail and loads of email
messages every day. Many of these marketing materials are
written by top writers and sent to vast audiences at great
expense.
Because companies invest heavily in these direct mail marketing
efforts, they are careful to monitor results. Professional
marketers keep the strategies that work and toss the ones that
don't.
Watch your "junk mail" closely and you will get some great ideas on how
to make your next ad, sales letter, or web page a selling
success. Here are popular words and phrases we find over and
over again in top ads. They are used a lot because they work!
Make It Easy
Both consumers and business customers love a product or service
that is easy to get and easy to use.
It is a breeze to use
Do-it-yourself
Simple step-by-step instructions
Easy to duplicate
All under one roof
Call free 24 hours a day
Everything you need in one easy-to-use bundle
It's Effective
People buy fast when they know your product or service will get
the results they hope for. Use these words and phrases to
demonstrate your effectiveness:
Our proven, tested formula
A strategy thousands have counted on
For five-star results
Get professional results
Our experts are standing by for your call
Highly effective
Add Style and Excitement
Most of us buy, in part, because the product or service will give
us an emotional boost. We feel better, more hopeful, or more
excited after we buy.
You deserve a pick-me-up
This lavish display
Bold new innovation
Dazzling results
A touch of the exotic..dazzle..charm
A spirited look and sporty feel
Your Guarantee
Sales jump when you insure confidence with your guarantee. If
you are selling through the mail, a guarantee is necessary. So
make it sell with all the sizzle and importance you can muster.
Guaranteed for a lifetime of precision results
Our money-back, no-risk guarantee
If you aren't satisfied, we'll buy it back
We stand behind our service 110%
Guaranteed lifetime updates
Our 30-day, 90-day, 1-year warrantee.
Lifetime Replacement Guarantee
Feel free to adapt these winning words and phrases to fit your ad
or copy. As you listen to the radio, watch TV, surf the Net, or
read the paper, look for more selling phrases that could boost
your ad response.
About the Author
Ron Sathoff and Kevin Nunley provide affordable writing. See
their low-cost sales letters and web copy at
http://InternetWriters.com Reach them at
mailto:service@InternetWriters.com or 801-328-9006.