Your #1 online success tool is a listserver. If you don't
have one you are NEVER going to succeed online. Here's
why.
A listserver is a handy piece of software which enables
you, at the press of a single button, to deliver a message
to every single person on any given list. The listserver is
important because the list it delivers messages to is
important. Indeed, I'll go so far as to say: the business
is your list, the list is your business.
Companies which are making money online are making money
because they're 1) building their crucial email list and
2) using a listserver to deliver regular messages to it.
What can these messages be?
a company newsletter
information about products and services
usage information, so that customers get more value from
what they buy
specials, sales, offers, discount coupons, etc..
In short, the listserver enables you to run the most customer-
centered business imaginable, keeping your vital information
in front of prospects in ways impossible in the "real world"
and for a trifling cost.
When you've got a listserver, you're able to wake up in the
morning with a dandy idea for motivating your prospects...
sit down at your computer and write your client-centered
message (or reuse a message that has worked for you in the
past), and, by hitting a single button, get that message out
IMMEDIATELY to every single person on your list. Want to
update prospects in the afternoon? No problem! Create another
message and send it out to your list! Your prospects will
have it in minutes!
Is this spam? CERTAINLY NOT! A listserver serves a
SUBSCRIPTION list! People need to request to be on your
mailing list. It's easy to add them or they can add
themselves. It's equally easy to delete them if they don't
want to be on your list anymore, so you're NEVER spamming
anyone!
When you're using a listserver, you've got your #1 Profit Tool
for connecting with prospects, bringing vital information to
their attention when YOU like, both sending it with your
listserver and directing them to whatever area of your website
you want them to see.
Speaking personally, the apt use of listservers is what has
turned our company Worldprofit, Inc. at
http://www.worldprofit.com from a back bedroom enterprise
into a multi-million dollar operation. That's why we include
a listserver as standard equipment in our very popular
ready-to-move-into, professionally designed e-properties at
http://www.trafficcenter.com/properties
Let me make myself perfectly clear: IF YOU DO NOT HAVE A
LISTSERVER, YOU ARE NEVER GOING TO SUCCEED ONLINE; listservers
are THAT important!
Go get yours now at http://www.trafficcenter.com/properties
For personal assistance, mailto:drjlant@worldprofit.com with
"I want a listserver" in the subject, along with your name,
company, and phone number.
With your listserver, you'll finally begin to capitalize on
the incredible economies and speed of online business. What
are you waiting for?
About the Author
Dr. Jeffrey Lant is Co-Founder of Worldprofit at
http://www.worldprofit.com For a FREE subscription to
Worldprofit's online business development newsletters,
go to http://www.worldprofit.com/ezines For web design
assistance, go to http://www.worldprofit.com