"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #6 “You can't expect results overnight”
By Jimmy Vee & Travis Miller
If you can’t expect results overnight how can you expect to
stay in business. There are two kinds of advertising:
branding and the kind you can do. So for you there is only
one kind of advertising and that is hardcore,
retail-oriented, direct response, lead generating, low cost,
overnight results-getting advertising.
Building a strong, lasting, competitive brand image takes a
long time. It’s built over generations with lots of clever
creative and TONS of advertising dollars. If you don’t have
Cola Company money to spend, you can’t have Cola Company
brands. If you don’t have Theme Park money then you can’t
have Theme Park brands. It’s that simple. That’s why you
don’t and can’t brand your business.
What you need is results. The good news is…results can
happen overnight! There are two kinds of direct response
advertising, the kind that gets results overnight and the
kind that never gets results. That’s it. If your system is
sound, your ads are positioned correctly and your ads
uncover the emotions of your customers, the results will be
immediate. You can turn it on and off like a light switch.
If you don’t see results right away, one of these factors
was faulty.
Our “Gravitational Marketing System” helps you understand,
identify and create hardcore, retail-oriented, direct
response, lead generating, low cost, overnight results
getting advertising. It helps you put all the factors in
place and teaches you to troubleshoot your ads that aren’t
performing up to snuff. Pretty helpful tool don’t you think?
“Stupid commercials!” “I hate advertising!” You’ve heard it
all before, people say they don’t like advertising, but some
people do like it. In fact they love it. Tomorrow, find out
why.
Get the full e-book "Ten Tall Tales Of Traditional Marketing
That Cost You Tons" and others at our website:
http://www.scend.net/resources.htm
About the Author
ABOUT THE AUTHORS
Jimmy Vee & Travis Miller are the partners of scend advertising.
They are authors, speakers, and consultants on the topic of
advertising and marketing to grow business. They make companies
scendsational. Scendsational companies get noticed. For questions,
comments, or to shoot the bull, email them directly:
mailto:talk@scend.net