"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #7 “People don’t like advertising”
By Jimmy Vee & Travis Miller
Most people believe that people don’t like advertising.
People don’t like Crisco either. But when it’s combined with
other ingredients and baked into a fluffy pie crust they
love the end result. Some pies are so good that people beg
for more and are willing to pay to get them. The same is
true with smart advertising. Sound too good to be true? Keep
reading.
You may ask, “How could you possibly turn advertising into
something as delicious as a pie?” And what does advertising
have to do with pies anyway? One word: information. There’s
a secret recipe out there that will teach you how to mix
your advertising in with valuable information and bake up a
tasty little treat that people will rave about, share with
their friends, and sometimes even beg for more.
It’s crazy, isn’t it? Imagine if your customers were asking
you to advertise to them? But we know companies and
professionals whose customers ask them to advertise to them
every day. And when your customers ask you to send them your
message an important thing happens – they listen (or read).
If done correctly, your advertisements can be paid attention
to by 99% of your target. Imagine that. When that many
people pay attention to your ads, many more respond to them
than if only a small fraction of them paid attention. Make
sense?
The end result for you is that you can stop spending money
on advertising that people don’t like, don’t pay attention
to, and don’t respond to. When your advertising is
requested, liked, and shared you save MAJOR BUCKS and have
MAJOR RESULTS.
If you want to start spending less on advertising and seeing
bigger results, your mission is to find a way to make people
like your advertising. You may have to experiment with
different flavors (one hint: people don’t generally like
anchovy pie) to find which one suits your customers best.
But there is a pie out there for basically everybody. If
you’re willing to invest the time in the kitchen, you’ll
find more people who are willing to invest their time with
your business.
If you’d rather bypass the experimental kitchen phase, our
“Gravitational Marketing System” has several recipes that
are blue-ribbon winners. Check it out to learn more.
Tomorrow we’re going to hack away at the tall tale that
tells you “you need to be on the Internet.” If you’re tired
of the tech frenzy pushing your business around, don’t miss
this one. It’s guaranteed to be worth the read.
Get the full e-book "Ten Tall Tales Of Traditional Marketing
That Cost You Tons" and others at our website:
http://www.scend.net/resources.htm
About the Author
ABOUT THE AUTHORS
Jimmy Vee & Travis Miller are the partners of scend advertising.
They are authors, speakers, and consultants on the topic of
advertising and marketing to grow business. They make companies
scendsational. Scendsational companies become famous. For questions, comments, or to shoot the bull, email them directly:
mailto:talk@scend.net