Myth #1 You should close early and often
Myth #2 Sell features to get a higher price
Myth #3 There’s no methodology to selling - it’s pure art
Myth #4 Objections are a sign of customer interest
Myth #5 Open questions are better than closed questions
Myth #6 You can’t teach a person to sell
Myth #7 You have to understand the difference between wants and needs
Myth #8 Great products sell themselves
Myth #9 Making a benefit statement is the best way to open a sales call
Myth #10 All customers make up their minds in the first 4 minutes
Want to know more? Read the full Myths each month at our website www.inclusic.com - just go to articles & news!
About the Author
John Mitchell is President and CEO of Inclusic, a company providing sales and marketing outsourcing in the UK and USA. He was a top performer in IBM sales for 5 consecutive years; Chief Marketing Officer of a Fortune 500 company; and CEO of a NASDAQ listed consulting company. John has written for the London Economist and has been guest lecturer at NYU, London Business School and Swiss Banking School.