Do you find yourself looking at ads or surfing and finding "the perfect
Internet business" (according to them), rushing to sign up, rushing to
advertise, so enthused. Then tomorrow you find something else and the
"viscious" cycle starts all over. This is called overload. There are so many
products and offers on the Internet. We are not used to having this many
choices. Before the Internet, which is really still a very new concept, we
didn't have many choices about jobs and ways to make money. Your choices were
limited to how far you could drive and what was offered in your area.
Now your choices are becoming limitless. Now you are overloaded with options
and they all are made to look like the "be all and end all" solution to your
future. Many of them can be just that. Some of them are just "hype". But in
reality, there are many, many good options out there that really could be
your "be all and end all".
The reason many of these choices end up not being your "be all and end all"
is not because they were bad choices. It's because you lost your zeal you had
upon finding them and gave up. Or if you didn't give up, you lost your
forward motion on them, setting them aside to go on to something else.
Try to remember that you are only one person. You can only do so much AND DO
IT WELL. You might be able to handle a lot, but you don't want to just
"handle" it - you need to do it WELL!
You keep hearing about keeping focused. What they are telling you is not only
to keep focused toward what goals you have set for yourself, but also on what
businesses you are going to run.
As you may or may not know, I run LotsaPerks, an online advertising agency
focusing in targeted visitors. As you also may or may not know, I am involved
in other side businesses. This is also known as having multiple streams of
income. BUT, and this is the important part, MY MAIN FOCUS is LotsaPerks
and running my LotsaPerks Newsletter. A good 75% or more of my time on the
computer is spent working at business for LotsaPerks.
In order to be successful in any venture, whether online or off, you must
decide which one particular thing is going to be your MAIN focus. Then you
must delegate at least 75% of your working hours to this one thing.
And make that clear to yourself and others by advertising that ONE thing when
you send out email advertising or when doing ezine advertising. Don't fill
you emails with 10 different offers. People don't take you seriously when you
do that. Think about it - you send out an ad entitling it "The Best Offer
Around", or something to that effect. Then you go into how this business is
your answer - what you have been looking for, etc. The person reading it is
beginning to believe maybe this is worth looking at. Then all of a sudden
they see 10 other things you are involved in. What's their next thought?
"Well, if that was so good, why do they need to be in 10 other things?" You
have just lost an interested, potential customer!
As an example, when you see an ad on TV from a local business, you will
notice that they don't try to tell you EVERYTHING they sell in that ad. They
give you what they believe to be their best product or the product that's on
sale. They hope when you get in the store you will see other things you are
looking for or that interest you, which would be another good reason for you
to have your own site where you can show them your other offers when they get
there.
Now, STAY FOCUSED ON YOUR MAIN BUSINESS and you will find yourself being more
successful in a short period of time.
About the Author
Pamela Geiss owns the successful LotsaPerks Advertising Agency. She also
publishes a free and a paid newsletter. You can visit her at
http://www.lotsaperks.com/visitors.htm