One of the best ways to get your business noticed is through
classified ads. These are the short, simple, ads you see on the
back pages of newsletters and between the articles in ezines.
They are usually cheap, sometimes even free, and easily
accessible. There are countless web sites, newsletters and
ezines that accept and print classified ads, and hence thousands
of people you can reach through this simple method of
advertising.
You can't just write anything though. Just like any other
business ad or sales letter, your copy must be well thought out
to be effective. The trick to writing classified ads that really
sell, is to state all your essential information with just a few
choice words.
To ensure that your ad will be read and responded to, follow
these steps:
1. Write a rough draft firsts using complete sentences, saying
absolutely everything you want to say, then start cutting. Take
out any non-essential words. Use action words and short phrases.
Eliminate anything that's even slightly repetitive.
2. Make sure you have a catchy headline. Sum up the main
selling point of your business or product with one short
sentence. Then give a little detail, but not too much. Keep it
short.
3. Always include your phone number and url in the last lines so
that people can contact you or access your site immediately.
4. Write several versions of your classified ad then pick
the best ones.
5. Test your ads. Run a few of them on free sites first to see
which ones get a response. Be sure to include a code in the ad
info so you will know which ad produced the response.
6. Once you find an ad that works well, keep using it. Just
because you're bored with it doesn't mean the audience is. They
don't see it nearly as often as you do.
Using classified ads can be quite rewarding, and doesn't have to
be difficult. Just follow these steps, and you just might find
your business booming.
About the Author
Keegan Michaels helps people get ahead in the affiliate marketing
world. Read all his super effective tips at:
http://AffiliateTeacher.com