Brands are one of the most valuable assets of a company owns. Just like any other assets they have value, they are built on trust, creating value for the customer, satisfying customer needs and the brand building process takes a lot of time and effort. Customers purchase brands because they promise to the customers and they deliver value and experience. Brands are created to satisfy certain target market, customers with similar needs and wants. The process of creating brands and managing them for long-term success is called branding.