Endorsements are one of the most powerful marketing tools that you
can use to promote a product or service. An endorsement simply is
when a person talks or writes about a particular product or
service in a favorable manner and recommends that you buy it at
the end of the endorsement.
The reason why endorsements are so powerful is because they come
from someone that is trustworthy or who has developed a favorable
reputation. For example, if you look at many products being sold
on the market, companies use famous celebrities to endorse their
products. The choose celebrities because they believe that the
public will respond favorably to a popular person.
If you look at the athletic companies such as Nike, they use
athletes such as Michael Jordan to promote their shoes. All the
major cosmetic companies use pretty models to advertise their
products. People admire and want to be like these people, so they
purchase the products or services that are endorsed by these
individuals.
Of course as soon as someone loses the respect of the public,
sponsors quickly drop them from endorsing their products. This
happened to Ben Johnson after the steroid scandal at the 1988
Olympics.
Endorsements are now becoming very popular on the Internet. I am
certain that you have seen a few marketing gurus endorsing other
people's products. These marketing gurus have earned the respect
of the Internet community. When they recommend a product or
service, people listen!
The response to written endorsements for a product or service on
the Internet far outweighs those from classified ads. You do
not have to be famous to endorse a product on the Internet. You
just need to have developed a good reputation. For example, if
you publish your own ezine, you have developed a relationship with
your readers. A type of relationship where your readers will
trust your judgment about a particular prodcut or service.
If I like a product or service, I will usually endorse it in my
ezines. I am part of various affiliate programs so I know
that writing an endorsement for the product will surpass any
results I would get from running a simple classified ad.
For example, I used the following endorsement in one of my ezines
a few weeks back and the results I got for the product were much
better than any other means of advertising that I did. An
endorsement gives you the opportunity to precisely tell someone
how you are benefiting from the product and how they can benefit
too.
Hi Everyone,
I have been testing out this nifty new piece of free software on
my computer. Some of you folks may already have heard about it.
It is called Gator and it is a software program that automatically
fills in online forms on the Internet.
For example, if you have to fill in a form with your name,
address, phone number, etc, it will automatically save you time
and do it for you. I must admit I was getting tired of typing and
re-typing my name, address and phone number on web forms.
Half the time I was forgetting what password was for what site.
When you hit a web page with a form or account name & password,
Gator surfaces to provide the exact information with no typing!
Gator also works for logins on web based email providers and any
other page that requires a login. It takes only 3 minutes to
download at 56K! Gator also comes with $50 in FREE COUPONS.
I recommend you downloading this software if you are tired of
filling out web forms.
http://www.freecoolcash.com/ads/gator.html
See you tomorrow!
Gauher Chaudhry
Editor
In this endorsement, I wrote about how I benefited from this
software and how I recommend that anyone who is tired of filling
forms to download it. An endorsement has more emotion and
personalization than other methods of advertising.
Do you have a product or service that other people could endorse?
If you can get other people to endorse your products, you could
quickly watch your sales skyrocket to the roof. For example, if
you have written a book, submit a free copy to some prominent
ezine publishers and ask them to endorse it in their ezines.
The publicity you will get will far outweigh the cost of the book!
If you run an affiliate program, you should write up an
endorsement and get your affiliates to use it in their marketing
efforts.
Try using endorsement based marketing in your next ad campaign and
I guarantee that you will receive a much better response than
other traditional advertising methods.
About the Author
Gauher Chaudhry is the author and publisher of a new book "EZ Money With
Ezines." Make Your Fortune! http://www.freecoolcash.com/ads/ez1.html