There are more web sites on the WWW than there are
people on the earth. And at one level or another, you are
in competition with everyone of those billions of sites for
your share of site traffic. To maximize your marketing efforts
you need a strategy that includes a large arsenal of
marketing tools and a plan that uses those tools consistently
and simultaneously. I have recently developed such a
strategy to market my own Internet businesses, and
the results have been spectacular.
I call it "The Take No Prisoners Marketing Strategy,"
because it utilizes a relentless 100% marketing effort.
Previously I approached my site promotion in an
unorganized and haphazard way. As a result, my traffic
was up and down, mostly down. Since following this new
strategy, my traffic has consistently grown and my sales
have never been higher.
My first step was to devote a portion of each and every
working day to doing nothing but submitting ads. That's
every working day. No exceptions.
Step two was keeping a log of all my search engine and
ad submissions. I enter the name and url of the site,
the ad copy, the date of submission, the duration
of the ad and when I can resubmit. This is extremely
important. If you don't know when to resubmit, you will
either over-submit and be branded a spammer, or you
will under-submit and fail to maximize the full benefits
from those sites.
Step three was to increase my marketing tool arsenal.
Previously, I had limited my marketing to FFA (Free For All)
pages, online classified ads and an occasional ezine ad.
I added banners, links on other sites, a lot of ezine ads
(both free and paid), joining and mailing to a lot of optin
email groups and some offline advertising. Plus,
I increased my use of the resources I had been using.
Step four consist of constantly monitoring my traffic and
tracking the results of my various ads. If one ad resource
isn't working, I drop it. Of course, I am always adding new
marketing tools to my arsenal.
Step five is the best step of all. I watch as my traffic and
my bank account grow.
The key to this simple, yet effective strategy, is staying
with it day after day. If you have the self-discipline to follow
this regiment for a month or two, you will never want for
traffic to your site.
About the Author
Bill Daugherty is the editor and publisher of the marketing
and free advertising ezine "E-Power Marketing." To
subscribe goto: http://www.instantez.com/ezine.html