While fundraising calendars are one of those ideas that can typically guarantee success in a fundraising campaign, you should know that there are a few things out that can kill your marketing momentum for your calendars. A lack in proper marketing will mean lost time for your fundraising calendars since there are only a few months where the calendar is ideal for sale. Lose that time frame and you lose and waste your calendar printing. So make sure you avoid the list of items below so that you do not kill your own marketing momentum.
Lack of a proper plan. Some people think that you do not need a plan to sell calendars. They just assume that displaying the custom calendar for sale in a shelf or window is the only thing you can do to sell those fundraising calendars. Unfortunately, this lack of proper planning can be detrimental to your marketing efforts. Without a plan, you will not be maximizing the scope and potential of your color calendars. You will probably not be able to sell these to the most number of people in the best possible areas, leading to lackluster results, with little in the way of returns.
Lack of reach. Another thing that can kill a fundraising campaign with color calendars is the lack of reach. If you do not actually strive to sell to all the best areas that you can reach to sell your custom calendars, then you will not sell as much of your fundraising calendars as possible. Reach is important for any kind of sales endeavor since you will want to present your color calendars to the widest possible market. If you do not have that motivation to sell to the largest possible area, you will not succeed in this kind of fundraising campaign.
Haggard distribution schedules. Scheduling is also important in a marketing campaign with custom calendars. If you do not schedule the distribution and selling of those fundraising calendars right, you might miss the prime opportunity to sell them. As you should know, there is a time limit to selling calendars really.
From November to January, people are usually responsive to buying calendars, and your own fundraising calendars should always be in display at those times or are being marketed at those times daily. If you miss a week or even a few days of display your wares in that span of time, you can easily get outpaced by the competition and lose at calendar marketing. So do not be haggard with your distribution schedules. Deploy your calendars for sale consistently for that ideal span of time and never stop until you get every piece sold, or the season changes.
Lack of distinctive features. Another thing that can hamper your calendar marketing for fundraising is the lack of distinctive features in the calendar itself. Fundraising calendars must have something unique or distinct about it so that people can decide to buy them. As long as our fundraising calendars look special, they will be easy to market or sell to people. Lack that special characteristic and no matter what kind of trick you pull for sales will not be effective since the product itself is not that special. So make sure you avoid this from happening by designing a great and unique color calendars that are special enough to make marketing worth it.
Lack of quality. Finally, marketing a product will only really happen if it can survive a long time looking fresh new and appealing. This means that for your fundraising calendars must always be printed in high quality materials. Always try to spend as much as you can on the calendar printing materials so that your marketing will not fall short because the products already look old just a month into the campaign.
Now you know the things that can kill your marketing efforts for fundraising calendars. Make sure that you enact the remedies suggested above to help you avoid these scenarios with your calendar marketing.
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