Though they "usually" are not beasts' understanding the human nature of the
Customer is an essential part of marketing your product. If you want to be
successful in marketing, whether online or off, you have to know what people
want and why people buy.
By following this simple rule, you can develop a whole new sales strategy
and increase your sales. In some cases this can actually save you from the
deep dark pit of the failed business. If you want to make it in the real
business world you better know these 10 important keys of the "Customer
Nature".
1) Why are most of us here? That's right, we're here to make money on the
internet. PEOPLE WANT TO MAKE MONEY! Does your product offer them a way to
make their money back?
2) WE HAVE THE LOWEST PRICE OR YOU MONEY BACK! How many time have you seen
this? A million, two million? You know why? Because it works. People want to
get or should I say "want to think that they're getting" the lowest price on
the market. One of the best approaches to this is the "110%" Philosophy.
Offer you customer a refund plus 10% if they find it cheaper. You will find
(especially if it has to be shipped back, or if it's less than $50.00) that
for the small amount you lose on returns, you make much more on the idea
that you are the rock bottom price. Most often, after the customer has
bought your product they won't want to go to the bother if they do find a
lower price. If you use this approach keep pricing at it's lowest possible
market level.
3) Vanity, I would say this is probably the more common traits of a
customer. THEY WANT TO LOOK GOOD! In business, at home, out on the town or
in the mirror. If it make your customer look better in appearance or image,
you have gained more selling points.
4) IT'S GOT TO BE THE LATEST! Oh yes, the "Keeping up with the Jones'"
Syndrome. Utilized and presented in the proper light, this can be a very
powerful selling tool. More today than ever do you see the urban competition
of having the best in the neighborhood.
5) In todays "microwave world" of technology, if it MAKES LIFE EASIER or
MAKES THE TASK AT HAND GO FASTER most customers are interested to at least
find out what you have to offer.
6) HOW CAN YOU SAVE ME MONEY TOMORROW! Yes, that's what your customers are
asking themselves. Beyond just the price, how can this product save me
money. Whether directly or indirectly show them how you are going to save
them bucks down the road! If your product is going to save them money in an
indirect manner, take their hand lead them down the path. Show them how you
will save them money in the long run.
7) What else can it do? If you really want the sell some of those holdouts,
offer them a versatile product with MULTIPLE USES OR BENEFITS! Just like the
swiss knife, it has to be Multi-Functional.
8) Would you buy it if you knew it was junk? PEOPLE WANT QUALITY! The
easiest way to put your business in the crapper is to sell a worthless or
problematic product. Remeber that old saying, Quality is Number One!
9) People have problems. Health, wealth or appearance, everyone has a
problem. CAN YOU SOLVE THEIR PROBLEM? Be a Problem Solver!
10 ) Does it come with a guarantee? Yes! If you want to sell your product,
YOU BETTER HAVE A GUARANTEE! Never before has the public been so akeen to
the presence of the "fly by night" businesses who are here one day and gone
the next. People want to know that if something happens they can get
support.
Before I let you go, I would just like to say, there is nothing more
important when designing a sales strategy than knowing and understanding
your quarry. Know their needs and wants. Know what motivates them to buy. To
covince them you must first understand how they think and what they're
looking for in your product. That's why I call it "Understanding the Nature
of the Beast".
About the Author
"Wild Bill" Montgomery
http://www.MakingProfit.com
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