Repetition will increase your sales.
Repetition will increase your sales.
Repetition will increase your sales.
Have I made my point? Probably. You certainly know what this
article is about, don’t you. Now let me tell you a little story:
Once upon a time there was a beautiful girl named Trixy. Trixy
was the most beautiful girl in the kingdom. She was so beautiful
that Prince John fell madly in love with her beautiful face. But
Trixy, who was incredibly beautiful, thought she was too
beautiful even for Prince John. So Trixy decided to join a rock
band and be a backup dancer. The End.
Without looking back at the story, can you recall what the
prince’s name was? Maybe you can and maybe you can’t. But,
without looking back at the story, can you tell me what was so
special about Trixy? You most definitely can. And why
can you remember what was so special about Trixy? Because I
repeated it about six times!
This same principle can be applied to your marketing to help
people remember your message. I often see commercials on
television that impress me as clever and visually engaging, but
ask me thirty seconds later and I won’t remember the
name of the product being advertised. I don’t have a faulty
memory. I just need things to be pounded into my head sometimes.
Your advertising should definitely not use as much repetition as
my story did. However, you do need to figure out what is the most
important thing to communicate to your potential customers hammer
that point home. If you are having a sale, you need to emphasize
that you are having a sale. If you are advertising to get your
name out, you should repeat your name and address at least twice.
Don’t be afraid that people will find your advertisement
annoying. Many people only listen to advertisements with half an
ear. Advertising becomes like subliminal messaging. It is
always going on in the background, even if no one is paying rapt
attention to it. We can all recite certain logos and jingles,
even though most of us don’t make an effort to memorize them.
Don’t just repeat yourself in your ad. When you find your target
market, advertise where you think people will hear it and do it
over and over again. There is a local jeweler who advertises
constantly on every radio station I listen to. I always know
when they are having a sale and what will be on sale. I will
also remember their exact address until my dieing day.
Repetition is one of the best marketing strategies you can use to
convince people and help them remember your name and your
message, so you better use it. Don’t make me repeat myself!
About the Author
Lisa Lake has created a list of top ways to promote your business
or career. See her http://MyAdBlaster.com Lisa also writes ad
copy that sells for DrNunley's http://InternetWriters.com Reach
her at mailto:lisa@myadblaster.com or 801-328-9006.