Use Resources Available to Get to Know Your Customers
The goal of your marketing message is to get your customers to buy the product or service you offer. How well you know your customers is the first step and a vital factor to writing marketing communications that speak directly to your audience. Getting to know your prospects and customers is easy when you use two primary sources.
Present Customers
It is an advantage for businesses with existing customers, which can provide the groundwork for gathering information. You can take one of two approaches to do this.