One of the best ways to judge a postcard printing service is by looking at postcard samples. Many postcard printing companies will show you or even send you samples of their postcard printing as a show of confidence of their work. If you want to accurately judge the quality of the postcard samples from these firms, there are five simple characteristics that you should watch out for. I have listed these below for you so that you yourself can easily judge the samples given to you.
The color ink quality. Ink quality is important in postcard printing. So always watch out for the ink characteristics of the sample postcards that you get from a printer. You should see if the inks are well within their design lines and if there are no smudges in the design itself. Try to test if the inks are water resistant by running water through some parts of the postcard. Also of course, try to see if the colors in the postcard are indeed as close to reality and as clear as possible to judge the card properly. The inks will carry your design to be analytical and see if the color inks are indeed up to par with standards or not.
The material quality. The postcard material quality is also an important thing to look at. Since postcards are prone to more environmental degradation effects, it is good to choose one with the best quality. So look and see if the sample postcards you got are thick, tough and resistant to water and dirt. Try to bend those sample postcards a bit, and if possible water down a separate area of the postcard that does not have inks. If the postcard lasts and looks presentable even after those simple tortures, then you have a great sample postcard in your hands.
The size and configuration. You should also check the size and configuration of your sample postcards. Do they have the right size that you are gunning for in your custom personal postcards or even your marketing postcards? Are the dimensions right? Is the layout easily customizable? You must try to see if indeed the configuration is applicable to your designs and deployment strategies for color postcards. This should help you quicken the design and printing process of your own color postcards. So try to see if the postcard really fits.
The design translation. When it comes to design, you should also try to see if the designs of your sample postcards were translated properly. Sometimes, postcard images and layouts do not translate well to the finished printed work in postcard printing. So if you are faced with a postcard sample, try to see if the design looks alright. See if the color quality is good and if the images and text are not distorted or changed. It is always best to stick with the printing companies that are always accurate with their conversion from digital design to actual postcard printing.
The cost-quality ratio. Finally, you should of course watch out for the cost quality ratio. The price of the postcard must do justice to the quality of the prints themselves. To do this effectively it is good to compare different postcard samples from different. Depending on their price and quality, you should be able to see easily what has the best quality postcards for the cheapest price. So always watch out for this when choosing your postcard printer.
Now you know how to judge printing samples. This should help you immensely when choosing you postcard printing company.
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