Who determines what YOU do?
Copyright © Darlene Styers 2003
Can you be persuaded to do something another wants of
you?
Well... the world of marketing tries everyday to get
us to do what they want of us. Over time this causes
us to subconsciously set up our defenses against this
daily bombardment of marketing messages... whether
it be by television, eBusiness, radio or whatever.
Take a look at a few of these techniques battling for
your attention and money.
Yellow page ads
Newspaper and magazine ads
Postcards, catalogs, and direct mail circulars
Radio pitches interrupting the flow of your music
TV ads - about 20 minutes worth per hour now
Hundreds of storefronts, "mega" malls, and strip malls
Highway billboards by the thousands
Circulars hung on your doorknob
Illegal signs on stop signs and telephone poles
Legitimate email messages
Spam email or UCE (unsolicited commercial email)
That's enough to cause "overload"!
Have you developed defenses against even looking or
listening.
Do you dislike listening to or looking at a sales pitch
as much I do? In your eBusiness, how can you get
through these defenses set up by EVERYONE?
Hit people with your message more frequently?
Get more sly or sneaky?
No way!
How about these suggestions:
1. Build yourself credibility as someone knowing what
you are talking about.
2. Communicate in a way that will reduce fears of
doing eBusiness with you.
What d'ya think? Would those two items help others to
trust you?
Big Question... How d'ya do that?
In one word... Trust.
How often do you do business with someone you do not
trust?
How do you gain this trust and credibility?
There is no doubt that writing and promoting Articles
can place you a step above the crowd. When you read
the newspaper or magazines, which carries the most
weight... ads or articles? Articles catch my
attention because they aren't trying to sell me
anything.
I don't like to be sold ANYTHING.
Why does an article create trust and confidence in the
readers?
It tells your reader you are interested in providing
helpful information... something more than simply
selling something.
In a nutshell, writing and publishing articles permits
you to get through those defenses set up as a result of
this constant bombardment of ads thrown at us.
Let's review:
Articles create confidence and trust...
your best tool is writing an Article.
Articles create credibility...
appears as news, interesting and trustworthy.
Articles set you apart from your competition...
who are part of that ad bombardment crowd.
Articles providing helpful information...
help to solidify relationships.
Need more traffic to your website or affiliate links?
Use Articles to drive Thousands of new visitors to
your website without spending a dime on advertising!
Darlene Styers is Owner and Publisher of iNetProfitz
Marketing Newsletter. http://www.inetprofitz.net
This Article may be reproduced if it is not modified
and this Resource Box remains in tact.
About the Author
Darlene Styers is Owner and Publisher of iNetProfitz
Marketing Newsletter. http://www.inetprofitz.net