Why bother with Twitter? Twitter is a system of communication that can help your business engage with potential customers. Its one part press release, one part customer service line, and one part Frat party. There are countless ways you can connect with others using Twitter. There are also countless ways to waste time on twitter. The key is to be focused on connecting with those that have interests in line with your business. People often complain or ask for help on Twitter. This is a real opportunity. The press release concept is also a powerful way to get exposure if you don