Making sure that your email newsletter subscribers are receiving the best of your information is very important. If you are using an optin list from a while then you should know:
What grabs most of your subscriber's attention?
How frequently do they want to read your newsletter?
Are the really interested in the information you provide?
Do they forward your information to their friends?
You will get answers to these questions when you compare results of all email campaigns sent to this optin list in last one year.
Put all the email campaign statistics in a table and in a graph. Below are the most important statistics that you should look at:
Open
Unique Open
Clickthru
Unsubscribe
Forwarded
Put these statistics in to a graph and you will know which campaign was most effective. Clickthru rate is more important than opens and unique open rate. Clickthrus shows that your subscriber showed interest in the information you provided. Just an open without a clickthru shows that subscriber did read the information, but he or she is not interested in the information you provided so no click.
Follow the style and information or advertisement trend of the most effective campaign. This will help you get more and more clickthrus for your next campaigns.
It wouldn't take any more than few hours to compare your campaigns. If your email marketing service or software provides this feature than use it and achieve even better results for your next campaign.
About the Author
Article by, Mike Savaliya of www.MailMailer.com
Permission-based Email Marketing – Create HTML newsletters, manage lists, send campaigns in seconds. Track opens, clicks, compare campaigns. Free to try!