Wouldn’t you love to be able to write testimonials for
use on your website that scream huge praises for your
product?
Writing your own testimonials? You’ve got to be
kidding! Isn’t that illegal?
I know what you’re thinking. You’re picturing some guy
banging out praises for his product, then pulling
names out of thin air to tag onto them. But you’ve got
it half wrong.
While I have written some of my own testimonials, the
names below them are actual people that agree with
what the testimonial has to say.
Confused?
Let me show you what I mean…
A customer purchases my product. They have a chance to
look through it and make a decision about it.
About a week after their purchase, I send them a
letter asking for a testimonial. But this letter is
unlike any testimonial you’ve ever seen.
What I do is write a letter asking for them to pick
which comment sums up their review of my product. Then
the letter continues with about five testimonials,
each one reflecting a different opinion.
For instance, my first testimonial might say that
they’ve made good money with my product. The second
might say that they were skeptical at first, then
realized after their purchase what a great product it
is. A third testimonial might show what a thorough
product I have and that it answered all their
question. I would also have two or three other
testimonials that showed and put to rest different
fears a potential customer might use to not make their
purchase.
A customer of mine reads through the testimonials, and
picks the one they feel is close to their own
thoughts. At the bottom of the letter, I ask if I can
use their name along with the testimonial they chose
to sum up their thoughts on my website.
And most will do it. If they like your product, they
should have no problem lending their name to a
testimonial that mirrors their thoughts. In fact, they
probably would of said it themselves, only they didn’t
feel competent in their writing or didn’t want to take
the time.
You still may wonder, is it unethical?
I don’t believe so. I feel that if someone doesn’t
agree with the testimonials I’ve written, they’re not
going to let me use their name. Writing my own
testimonials simply lets people express their feelings
without the labor of writing.
There are a few other tips you’ll need to write your
own testimonials:
Write your first five to seven testimonials, then send
them out to one customer. Wait for their reply. If
they decide to tag their name to one of them, then
replace it with another new testimonial and send it to
your next customer. Keep track of which ones you’ve
used, and replace them as you go.
Give the opportunity for your customer to enhance the
testimonial. Let them change words or phrases. Allow
them to add or delete sentences. In a sense, let them
really make it their own.
This is a powerful method of securing testimonials for
a new product. I would say that almost half the
testimonials on my web page were acquired this way. As
I get new unsolicited testimonials that are really
powerful, I swap out the older ones. If you do the
same you have a powerful tool that reassures potential
customers and turns them into buyers.
About the Author
Grady Smith
is a complete home business kit that others have used
to make huge profits in four months time. Check it out
at http://www.mountainhighpub.com
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