The talk in online business circles is "Marketing with
Classified Ads."
I for one try not to re-invent the wheel, but rather
learn from the experiences of others.
First Things First
Creating and Implementing Ads
One of the best ways to write effective "Ad Copy" is to
read ads by competitors. What is it that grabs your
attention:
- The Headline?
- The Body?
- The Closing P.S. Etc?
Does your Headline convey benefits?
Improve health
Increase profits
More leisure time
Does your Body copy speak to your niche target?
+ Men? Women? Teens?
Does your Closing call-for-action?
^ Limited Time Offer
^ % Discount
^ Order Today!
Write your ads from several differnt angles then choose
the best one. Before implementing your campaign on a full
scale, test market your ads in one or two place. If the ads
starting pulling responses then go for it.
To Change to Not To Change
Marketing is time-sensitive, you may grow tired of your
ads sooner than your prospects. Checkout the classified ads
in some of the major print publications. You will see many
of the same ads for months, these ads don't come cheap so
they must be working to pay for themselves.
On or offline the principles are the same, If They Ain't
Broke Don't Fix-Em.
About the Author
Robert Wardrick is publisher of Planned Businesshood Post
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