So... you have a website. You've invested a pretty penny in its development. As fantastic as it may be, think of your website as one little brochure lost in a storeroom amidst millions of other brochures. Will anyone ever find it?
Without an email marketing strategy, your website is only doing half it’s job!
A website is only as effective as the number of times a prospective buyer is prompted to visit it. It can be one of your most valuable marketing tools when combined with a strategic Digital Media campaign directing prospective buyers to your site.
Your Digital marketing campaigns should be designed to drive traffic to your website by incorporating the following:
>Registration Pop-Up or Page
You have a visitor come to your website. Don’t shut the door on them now... get them excited about who you are and what you can do for them with promotional offerings, tips, and news. Become a valuable information portal! Once registered, you’ll bring prospects back to your website over and over by providing valuable and relevant information your prospects want to receive.
>Auto Responder Program
Auto Responses accompany the registration page to capture names and email addresses of visitors to your site who have requested information from you. Each registrant will automatically be captured into a database and will receive ongoing scheduled Digital Media promotions and news. You now know who your BEST prospects are and what they are interested in so you can follow up with information or products specific to their needs.
>Targeted Digital Media Campaigns
Easily develop a series of dynamic graphic ads and/or informative newsletters designed with your company’s branded image that will capture your prospective customers’ attention. Every campaign should include a direct response incentive designed to motivate prospective customers to click through to your website and make a purchase.
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About the Author
With over 20 yrs holding executive level positions in the corporate arena, Jill St Claire discovered that most organizations produce viable products, but they fail to identify who their "best" customers are and how to effectively reach them. St Claire's proven strategies are now applied to Digital Media Marketing providing cost-effective solutions that increase the "bottom line". Jill@JSCMarketing.com 1.888.435.5156