Weight loss for men is different than it is for women because men believe in no pain, no gain.
You will probably not find too many men in those kinds of weight loss programs that are structured so that you attend a weekly meeting to talk about your diet. They may feel a bit uncomfortable. You are more likely to find men at the gym working out rather than counting calories.
The no pain, no gain attitude doesn't only apply to the physical pain of working out too hard. It applies to the idea of getting through something difficult in order to reap the rewards later. Without this attitude, some give up on their goals as they are only thinking about the stress of the moment.
If you've given up when it seemed too difficult, don't worry. Toughing it out relies on using willpower which doesn't always work in the long run. It doesn't work to say 'I have to keep pushing hard or it won't work.'
Here's the good news. You can lose weight without feeling the pain. You can give up those crazy exercise routines at the gym and give up rabbit food for dinner. It sounds good doesn't it? It can be done through your mind power. You can actually think yourself thin by using self hypnosis to change your thoughts. This will help you develop the habits of a naturally thin person. You'll find that as your thoughts change, you begin to pick up the habits of a naturally slender person. These habits will become a natural part of your life.
Remember when you were a child learning to throw a football for the first time? You struggled with it at first and probably couldn't get the hang of it. You didn't give up though. You might have imagined what your favorite player was thinking when he threw the ball. Then, you practiced every day until you could throw that ball long and hard. You changed the way you were thinking until throwing a football was easy.
That is really all self hypnosis is. It is changing the way that you think so that you get the results you want. You can change the way you think about food and exercise and give up the no pain, no gain philosophy.