How Audio Visual Hire Can Transform your Event


Modern events whether conferences, fashion shows, award ceremonies or sales presentations demand audio visual services to bring them alive. Only modern audio visual equipment and professional rigging can give your event the communicative power and professional atmosphere that will inform and inspire all participants.

But providing professional audio visual services is no easy task. It demands professionalism, experience, the most modern equipment, and technicians with a rare set of talents. AV experts need the artistic prowess to be able to conceptualise and design an event and the technical expertise needed to choose and operate the technology required to realise their vision. Just think, AV technicians need to be able to handle everything from sound to light, powerpoint, vision mix along with camera operation. This is why audio visual hire makes sense.

The fact is that nowadays, the success of any event depends on the quality of the supporting technology and its operators as much as the personality and message of the presenter. People are brought up watching MTV and a man lit by a spotlight making a speech and pointing at a flip chart with a stick doesn't quite cut it anymore. Not when your competition is using digital projectors and laser technology, anyway.

You really need to seduce your audience and for that your need cutting edge AV equipment. This is very expensive but fortunately, audio visual equipment hire makes the whole thing possible and you can get skilled operators at the same time. Modern AV equipment has to be carefully set up and programmed for use so you really need experts to set it up.

In fact, the range of services provided by AV firms is very wide and includes lighting, sound management, projection, recording, video and broadcasting, stage layouts and exhibit display.

Essentially, when you hire an audio visual services firm to take care of your event, they will do everything from planning to equipment supply and installation. The latter is known as rigging and involved everything from setting up the stage, building the set, installing the lighting and sound systems to setting up screens and information panels at the reception area.

Other than communication, AV is effective for mood creation. Moving lights, for example, can be rigged in the reception or registration area to an inspiring ambience for people arriving at the event. Putting people in the mood for events with lighting and panels offering tempting snippets of the topics to be presented is a great way to engage participants and inspire them to get the most out of any event.

Another factor to bear in mind is that many longer events have several different components. An awards ceremony might take place in a hall and then be followed by dinner. Both activities require specialised lighting but of differing types. The ceremony requires lighting to augment and support the presentations and speeches, while the dining requires relaxing spot lights or uplighters to create a pleasant atmosphere. These are angles that professional AV services excel in.

AV services companies can also quickly de-rig at the end of the event so the premises are rented or used for the minimum of time. If you own the building, fast de-rigging means it can be used normally the following day, for example.

When it comes to hiring AV, you have very flexible options. You can bring in an AV firm at the beginning and have them take care of everything or you can just hire the equipment and personnel you need. Many professional venues such as hotels, halls and theatres are already equipped with lighting and other AV equipment such as projectors.

If you