Article marketing is one of the best ways to promote your website and increase your ranking in the search engines. As well as being highly effective, it is also completely free, so is great for people who have a low cost or zero budget or are just starting a home business.
Here are five article marketing tips to help you make the most out of this excellent promotional strategy.
1. Write quality articles. The good news is you do not have to spend a lot of time doing this
Focus on taking care of the basics such as grammar and spelling. Then have one primary theme to each article that you are writing. Put together a bullet list of points you want to accomplish.
Try to create one or two paragraphs per bullet point. If your articles contain a high quality the reader will reward you for that.
2. Increase the quantity of articles you write. This is extremely important today because of the amount of competition on the Internet.
There are thousands of article directories on the internet with many authors contributing to them. The search engines are frantically going through them determining which ones are going to rank highly for the content the articles are written on.
The best way to benefit from article marketing is to have more articles in circulation. As we pointed out you can still write a quality article, but now you need to increase the number of them that you do every day.
3. Take some time to think about creating an effective author resource box. You can use a very similar resource box for each of the articles you use, as long as it relates to the topic of the article that you have written.
Look at how some of the other expert authors in article directories are writing their resource boxes. Come up with an enticing resource box and you'll increase the number of visitors to your website.
4. Use an article submission service. This is a good way to get your article into more directories.
The more directories your articles are in the more potential readers you will get from them. At this point you are strictly playing a numbers game, but be sure that the submission service is getting your articles into the top directories.
5. Don't get lazy! Promoting your business using article marketing does take hard work. However, it also takes consistency and you cannot get lazy in how you approach it.
If you follow these tips you will find that you get more out of your article marketing, even if you are on a low cost or zero budget.