If you have an online business, no matter what it
pertains to, a great way to promote yourself and your
business is by sharing your knowledge. One way of
doing this is be preparing free tutorials for people
to read and learn from. By doing this, people will
come to think of you as an expert in your field.
When they need advice, products or services, you will
be the one they trust and believe.
Divide your tutorial into four or five (or however many
it takes) steps; then set them up at an autoresponder.
If you sell home decorating items, you could set up a
tutorial to paint a piece of furniture in this manner:
Step 1 - Preparing the Piece
Step 2 - Choosing the Right Paint
Step 3 - Painting the Piece
Step 4 - Maintenance
After you divide these into steps, set it up at the
autoresponder for the each step to be sent out two or
three days apart. This works better than one complete
mailing because it keeps your name and business in the
mind of the prospective customer longer and he will be
more likely to buy your products.
Free Autoresponders:
http://www.getresponse.com/?34218
http://newbieclub.com/cgi-bin/sgx/d.cgi?ottofree-websuccess
http://www.sendfree.com/
http://www.aweber.com/
Have a look at these and decide which you prefer. If
you don't like any of these, there are plenty more.
When you set up your tutorials at the autoresponder,
don't forget to put a couple points of interest about
your site/business. You also want to make sure you
have a little thank you note preceding the tutorial.
Introduce yourself, say thank you and encourage the
prospect to ask questions or visit your site for more
information. This will help to build a relationship
with the customer and to build your reputation also.
After everything is set-up, the next step is promoting
your tutorials. This you would do in the same way as
promoting other things.
Email Signature:
FREE 4-day tutorial on painting furniture!
http://whateveryoururliswouldgohere
Announce it on message boards & discussion lists
(if allowed) Make sure you read all rules before
posting. If you cannot post it, then add it to
your signature.
Announce it in your ezine and on your homepage.
Post it on the appropriate announcement lists.
Add it to your ad swaps and free classifieds.
Put it on your business cards.
Add it to your resource box, if you write articles.
Post it to newsgroups.
Use your imagination and see how many different ways
you can come up with to get the word out about your
tutorials. These tutorials will go a long way in
building your reputation, your business and you!
About the Author
Terri Seymour owns and operates MyOwnEzine.com
MyOwnEzine.com is a website, ezine and service which
provides the resources, tools, guidance and more to help
you start, publish and promote your own ezine. You can
contact Terri at mailto:ter02@newnorth.net Subscribe
at mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.