The answer varies depending on who you talk to & what you
use them for. Some people say they are a complete waste of
time whereas others (like myself), use them almost every
day.
If you plan on blasting out insane offers of incredible
riches in 24 hours, I would suggest giving them a miss. You
will be lucky to score 1 hit for your trouble.
But if you are just trying to introduce people to what you
have & use a compelling, believable headline you will get a
reasonble click thru rate.
It takes me about half an hour a day to post my message out
to about a dozen different lists of various sizes. I don't
try to sell anything but introduce my newsletter, so I can
then keep in contact with potential customers.
If a headline isn't getting a response, try altering it a
little till it does work. Try rotating a few different ads
so the same headline isn't seen day after day. Don't be
scared to chop & change until you find something that does
work.
Bottom line is I feel as a free or low cost form of
advertising safelists provide an excellent way for newbies
or long time marketers to get their message out there.
About the Author
Jamie Ritchie
Author of The PTP Newsletter
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