You have a great website and you are in a quandry. You know that 90% of internet traffic will find what they are seeking in the search engines, and that if you are not on the first or second page, you have virtually no chance of being found!
All is not lost....Search Engine Optimization for your site is not as hard as most people will expect you to believe.
The major search engines thrive on 2 major factors:
1. Textual content ;
and
2. External Links pointing to your site.
If you have good, relevant textual content and are able to gain a good amount of links pointing to your site, you are well on the way!
Many webmasters will fall into the trap of joining a link exchange scheme to gain hundreds or thousands of links. As the name suggests, link exchanges require reciprocal links, where all the sites involved, link back to each other.
Most link exchanges will extol the virtues of the reciprocal linking practice, but the fact and reality is that under search engine guidlines, this is NOT ALLOWED!
Google Information for webmasters clearly states:
"Dont participate in link schemes designed to increase your sites ranking or PageRank."
Now, how long do you think it takes Google to work out which sites are engaging in reciprocal linking? Right, not long! And I have seen many sites drop right off the map, because of this practice.
However there is another way. SEODADDY.COM offer a free state of the art link exchange that cannot be detected by the search engines, as no two sites link back to each other.
CLICK HERE FOR FREE LINK EXCHANGE This is a great Free, fully managed link scheme and will assist you greatly in gaining links to your website.
DONT GET YOUR FINGERS BURNED BY OTHER LINK EXCHANGE SCHEMES!
About The Author
SCOTT HOGGETT is an SEO professional and webmaster. Visit his website
http://www.seoadvisor.com/ for articles, free courses and information about Search Engine Optimization.