From Founding To Success: The Call Center Industry Of The Philippines


The call center industry is one of the most successful industries in the Philippines today. It was also because of this industry that the Philippines were recognized as the call center capital of the world, making the industry the largest provider of call center services in the world market.

So how did the industry ended up as the largest and most successful BPO (Business Process Outsource) industry in the Philippines? The story of how the call center industry of the Philippines is long, and like many other industries in the Philippines, it also faced a number of difficulties including a sudden downturn of the industry. Here is a brief history about the many successes and failures of the call center industry of the Philippines.

Foundation of the Call Center Industry

The call center industry of the Philippines was founded not as a provider of call center services or Business Answering Service such as Order Taking Service, but as a provider of email response and managing services.

However, the industry had shifted when a number of third-party companies had started to offer live answering services to their clients. Eventually, the demand for email management had completely receded and was replaced by the demand for call center services.

First Rising

The call center industry of the Philippines rose when the demand for its services had also increased. This is due to the many new services being introduced in the market that allowed the industry to expand massively in the Philippine market.

Popular example is Magellan Call Center