Oh it's true, admit it, you can not resist those titillating text
links beckoning to you to "Click Now" and "Discover Secrets
Revealed" or "How to Explode Your Traffic". You ask yourself, can
they really believe I would be so naive as to click on that? And
then you do!
Don't worry you're alright, we all click on them, and if not
maybe we should because there is a valuable marketing lesson to
be learned within. Writing provocative headlines and titles
could be the single most important advertising skill you can
develop. Writing powerful headlines that command an immediate
response and call to action will stimulate growth and sales
faster than anything else anyone can recommend.
The words that you use in your headlines will instantly
determine, in many readers minds, the enthusiasm or interest
level that they will have for your product. If you can't lead
buyers to your offer, then you really have nothing more than a
pretty web page and a complete waste of your time.
Which of the following examples peaks your curiosity and urges
an immediate response from the reader?
Headline #1:
We offer great products at fair prices - visit today and
recieve a free offer!
or
Headline #2:
Breakthrough Products Revealed - Save Money and Get Results.
Download Free $40.00 Software Instantly. Click Now!
I hope you chose number two, because no matter how sophisticated
we may believe ourselves to be, in the real world most people
need to be curious and/or excited before they will allow
themselves to be led. In this case led to what ever it is you may
be marketing.
There are many great books and eBooks (electronic books)
available that can teach you how to write effective headlines and
copy. It would be time well spent exploring and using the
proven techniques many of these can offer. The simple utilization
of a few words that you are currently not using in your marketing
efforts can change your response and sales rates dramatically.
When you evaluate the content of most of these books you will
notice the common theme to use powerful words that evoke
curiosity and excitement. Words and statements that define for
the reader the value and benefit that your offer has for them and
finally (the internet marketers body blow and finisher) the
immediate call to action.
So if in your internet travels you find yourself twitching to
click one of those links, go ahead - it feels good and it won't
kill you or your integrity.
You might actually find a great headline that leads to an equally
great product and you will have then experienced first hand a
simple but profound formula for online marketing success.
Oh yeah and you will have also experienced the real joy and
purpose of being a true...Headline Junkie!
About the Author
David Galluzzo of FirstBizOnline New-Biz Start Up Site and The
BizFactsOnline Newsletter. Get Your Free Copy of Magic Letters
How to Write So People Buy Now! http://www.firstbizonline.com
and Wills-Legal Kits Best On the Net offering Wills, Trusts,
Estate Planning, Nevada Corporation and More http://www.dacu.com