Millions of people love the Internet because it offers them so
much free information. People used to grab the phone book, pick
up a newspaper, or call the library when they had a question.
Now vast numbers log on and find the information online.
You can harness this massive and powerful demand for free
information. Use it to build your base of customers and
prospects. Use your ability to provide free information to build
image, customer confidence, brand recognition, and sales.
Get and use your own email course. This is an all-time favorite
with Internet users. Courses can be nothing more than a few
successive email messages that give readers information on a
particular topic.
Most courses are seven messages long, although some are as short
as three messages and many have ten or more. Use a multiple
autoresponder to send your messages automatically. I find it is
best to have a lesson arrive every day or every other day.
If your messages show up every other day, you keep your name and
information in front of customers for a full two weeks. That
gives prospects the time they need to carefully consider your
offer and decide to buy. You makes sales in many cases where
customers would have forgotten your name, your site, and your
offer.
If you don't have a newsletter, offer an email course to keep
your information in front of people until it has time to make an
impact.
Your email course makes an excellent free bonus for people who
subscribe to your newsletter or request your sales information.
When the page comes up that says "thanks for subscribing,"
include a box where people can type their email address to get
your free course.
How can you get your own email course? The easiest way is to
offer a course someone else has written. Many course authors
don't mind if you use their course as long as you keep their
contact and promotional information in tact. Ask permission.
Chris McClean has created a service that connects web site owners
with free courses. http://7LessonCourses.com lets you choose the
course you want to offer, insert your ad in the course, then
gives you a simple sign-up form to put on your site.
In case you want to create your own course, here are the
mechanics:
1. Pick a problem that lots of your customers struggle with. In
my business the big stumpers are getting a site that sells,
finding a way to handle email, figuring out search engines, and
finding low-cost ways to advertise effectively.
A course on any of these is guaranteed to bring lots of
interested prospects and customers (and you can bet I’m plugging
my ads here and there during the course).
Your course could be on how to complete a basement, how to avoid
an IRS audit, how to give your kids straight teeth, or anything
else that customers often ask about.
2. If you don’t write or have time to pen your own articles, look
for others who have written on the topic. It is perfectly legal
to put their ideas in your own words (always proper to give them
credit).
You can also quote the article. It is best to ask in advance, if
your course is for commercial purposes. Start your article, then
say expert Jane Doe has some valuable information. Include a few
paragraphs of what Jane wrote.
Be careful not to use so much you give away her entire article
and spoil her ability to sell the information.
Email is by far the most popular feature of the Internet. Use
your own email course to build an audience and promote yourself
as someone who knows their field.
About the Author
Kevin Nunley provides marketing advice, promotion packages, and
copy writing. Get his series of free email courses at
http://DrNunley.com/freecourses.htm Reach Kevin at
mailto:kevin@drnunley.com or 801-328-9006.