How to Market Your Unsold Books on the Internet: It's Easy
Judy Cullins
c. 2003
Your book expresses your wondrous information, your
creativity, your genius. It's your dream come true. Or is it? You
have already tried a few venuesmaybe an expo, book
signings, press releases, book reviews, distributors, wholesalers,
speaking and book tours.
Now, there is a new way to market those unsold books. Use the
Internet. And you don't even have to have your own Web site or
spend money.
Get ready to create a continuous, passive income. Be ready for
those checks and charges coming your way often!
What Kind of Books Can I Market?
Depending on your passion, your willingness to learn a new way,
and putting energy into your campaign, you can market any kind
of book: how-to, non-fiction, fiction, short special reports,
booklets, training manuals, workbooks, poetry, short stories,
articles.
Sell your Print Books and Create New eBooks
If you already have a print book, you can still sell it Online.
One way to draw attention to it is to write a short eBook on the
same subject. This won't take long.
Make this eBook around 10-25 pages. You can take the
information right from your print book. Just copy and paste
information on one topic, perhaps one chapter. Reduce the
number of stories to keep it short. Then add a new introduction
and conclusion. People on the Net want straight-to-the point
information.
Put your eBook into Word and Portable Document Format.Use
your Word file to update and edit and use your PDF file to send
your book by email.
Who will Buy?
You can sell your short eBook for 6.95-$14.95, depending on
how much your audience wants it and how well you write your
sales copy. You can also give this book away to stimulate your
audience to want the whole storythe print book.
Online audiences read all kinds of books. Many will want the
shorter electronic version and be perfectly willing to print it.
Others only want a book they can hold and enjoy on their
nightstand a long time.They will buy the longer version.
To publicize your books start writing short articles, anywhere
from 400-1200 words on your book's topics. When you submit
to Online ePublishers, Web masters and ezine owners, each
article will be seen by thousands, even hundreds of thousands of
Online readers. They are hungry for information. That's why they
go to the Web.
To the bottom of the ezine, add a signature file that gives your
title, tag line, book title, free offer, phone numbers, and e and
Web addresses.
While your title may impress some, your tag line is far more
important. What major benefit do you bring potential buyers?
For example, "Helps professionals make money on their books
through the Internet." Offer a free report or a free ezine to seal
the deal. Not only do more people want to know more about
your book, you will have their email address to send further
promotions to.
Divide and conquer. Use your one book as a spring board for
many others and catapult your sales.
About the Author
Judy Cullins: 20-year author, publisher, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: Ten Non-techie Ways to Market Your Book Online
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