by: Mal Keenan
Internet marketing using blogs has quickly gained a lot of popularity as a wonderful way to promote your business.
There are many ways that blogging can help in the promotion of your business. Since blogs are usually full of links and contain a large amount of keywords it will give your site a much better chance of being picked up by a search engine allowing more exposure for your business.
Taking a course on search engine optimization with help you determine the best keywords for your blog.
You can establish yourself to be very knowledgeable about the items your business carries and be influential in the decision making process of your customers. This will give you credibility in your field and generate leads for your business.
You can use your blog as a method of introducing the people behind your business to your customers giving your business a more personalized feel which will give you an edge on larger corporations. Also make sure that whomever you have creating the entries in your blog has suitable writing skills because by keeping the entries short and easy to read you will find it will bring your customers visiting often to see what is going on with your company.
Blogs can be used to run daily or weekly contests which is another great way to keep you customers coming back to your site. You can also highlight new business promotions with your blog. Blogs can be used to test out new projects or to get feedback on new products. If your blog contains a feedback feature you can judge the feedback a new product might receive before it goes live on your web site. Customers and potential customers will love to be able to give you input on the products or services of your business.
Photos are an excellent internet marketing tool to use on blogs. Having a picture and a short blurb describing the product can be a lot more effective then simply writing a descriptive paragraph highlighting the item. You can set up a frequently asked questions section to your blog and by leaving out a lot of the terms that public relations people use in their writing for large corporations you will be making your business a lot more personable which is what a lot of people prefer these days. You could add new questions you your site as you receive them if you believe they would be of help to your customers.
I personally have been making regular contributions to my blog over the last number of weeks. I am one of those slow learners who FINALLY caught on that these things do actually help increase traffic to my main sites and affiliate programs. I have been seeing excellent results and I've only just started. You can view my blog here:
http://www.home-business-tips-newsletter.com/blog
The possibilities of internet marketing with a blog are endless and with the current popularity of blogging you would be making an excellent choice of creating one to aide you in the promotion of your business.
Copyright 2005 Mal Keenan