by: Jason Blackston
Reciprocal linking is considered by many people the most effective way to increase traffic to your website. You often get hits from the web sites that you have exchanged your links with, and reciprocal linking also helps boost your search engine rankings.
What is a reciprocal link?
A reciprocal link is a link to a website that carries a similar link back to your own website.
A reciprocal link is a common thread between you and another website owner. You both likely share similar websites and content, and you are o'kay with the possibility of a viewer leaving your site to take a look at your linking partner's site.
What a reciprocal link is not...
A reciprocal link is not a cure all! Many times webmasters have a ton of links. The problem is that many of those links are broken or out of date. I will share a resource to help you find those broken links in a minute. But first you need to find sites to link to!
A great way to find sites that might like to link to your site is to use Link Finder at http://siteowner.bcentral.com/linkfinder.cfm Here you can check for links to your competition or other sites that are related to yours.
Getting back to finding those broken links...
You can find broken links, spot bad HTML code, check browser compatibility, find slow-loading pages, and check your spelling at http://www.netmechanic.com/cobrands/zddev/
By utilizing reciprocal linking strategies, you can enhance your web presence. Take advantage of these tools and start climbing to the top!