Question: which factor would most sway you to
purchase a product or service on the net?
Lower price or a fantastic testimonial.
A heart-felt honest testimonial is hands
down the best way to get a prospect to buy.
The importance of seeing one anther's
testimonial is one of The biggest reasons
people purchase on-line and off. Combine
this with your own unique selling proposition
and see your affiliate sales explode right
before your eyes!
People love to see someone having success
with a product or service. Just look at
Brad Ricdale or any other informational
guru. Most of the half hour long commercials
are made up of testimonials.
Why is this even more powerful on the Net?
Well, the 'Net' is impersonal and sometimes
intimidating. Lets just take for example
someone coming from a search engine.
He or she are looking for some product
or service that you have. This is probably
the first time they have seen your or heard
anything about you or your affiliate they are
less inclined to buy.
Even the seasoned internet surfer, or in this
case, an internet marketer will hesitate to
buy if there has not been enough information
provided or if they do not feel comfortable with
you or your affiliate. Put your prospect at ease
and your selling will be more effective.
Hint: A testimonial from a fellow webmaster or
a personal endorsement in an ezine will pay
incredible dividends. This is the missing
ingredient when selling products or services
on the Net. Create trust on the net and thrive
not just survive.
Now lets combine this incredible testimonial with
your own USP (Unique Selling Point) or, as I call
it your "Unique Selling Position". Once you offer
your unique selling position to the prospect you
have put your product or service in "A Unique
Position to Sell!". Make sure that it is totally
different from what anybody is offering and if
the prospect perceives it as ultra-useful you've
got a winner on your hands. Combine some
software, e-book or information that the prospect
may feel adds value to your product or service.
Voila! Guaranteed Sale!
Why?
Because know one else does this. People just think
that if they get a lot of traffic to their site and
put up an affiliate's banner that the orders will
just come flooding in. Wrong! Give more then anyone
else and watch your sales shoot through the roof!
Now Take Action! Good Luck and see You at the Top!
About the Author
Nathan Lynch is the editor of Sell-Your-Site Like Crazy!
Newseletter.Nathan Lynch here with my latest article for your kind
consideration. I'm certain your readers will get an interesting perspective on
Internet Marketing from "Testimonials and Bonuses: The Greatest
One-Two Punch To Extraordinary Affiliate Sales!".