In my last article entitled "Maximizing
The True Value Of Your Traffic" (found
at http:/ inyurl.com/2cf84 ), you
discovered the importance of generating
positive responses from all your visitors.
The crux of this strategy resides in
the concept known as website
conversion, and how it can make you tons
more profits with much lesser work.
In essence, you can squeeze more value
from the same traffic, simply by
converting a higher percentage of
visitors into paying customers...
..and the best way to do this is by
increasing your conversion rate!
Now there're really only two major
factors affecting website conversion,
they are (1) Website Mechanics, and (2)
Power Copy.
Let's look at each briefly:
(1) Website Mechanics
This refers to the 'mechanical' aspects
of your website.
For example, how fast it loads.
Internet surfers are an impatient lot,
and studies have found that if your
site have not loaded within 8 seconds,
you've lost them.
Another area of concern is how well you
present your site to the visitor, does
the design relate to the product?
Consistency is an indisputable law of
persuasion and you should harness it's
full potential on your site.
(2) Power Copy
Entire encyclopedias have been written
about copywriting and there's only one
reason why - it's that important.
Web copywriting is not just an art.
It's a science, a paint-by-numbers
formula that you can apply for massive
profits online.
Copywriting, contrary to what many
think, is more than words alone. It
encompasses many factors that result
in one simple objective- getting your
visitors to take action!
It's your entire offer and presentation
COMBINED with the power of words, which
makes the sale.
While increasing conversion rate can
turn any money-losing site into a money-
spitting one without more work or
traffic...the real question is:
Are you doing it - or are you
continuing to make the same mistakes
over and over again?
About the Author
Ewen Chia has revealed the 40 most
common pitfalls draining money out of
your website every second. Discover
how you can stop them and explode your
profits practically overnight!Click here:
http://WebsiteConversionSecrets.com