Every website owner that sells products should offer coupon codes. Online consumers search for and wait for coupon codes and will shop at the retailer that offers them.
If you have a website that sells products you can drive people to buy from you and learn about the sources of your business with coupon codes
Online Coupon Codes
Online retailers need to offer coupon codes. They build consumer loyalty and increase sales. You can use coupon codes for different reasons ranging from moving a specific line of products to selling off your clearance items.
When you are offering a coupon code you want to make sure you promote the virtual coupon well. You can use different coupon codes for each source of traffic so you can also track where your customers are coming from. You should post coupons on your social media accounts, blogs, e-mail distribution lists, etc
Offer a coupon to the most popular blogs in your industry. Exclusive coupons can motivate a blogger to post about your sale or promotion (offer them a commission through an affiliate program as even more incentive).
Drive them to Your Store
Printable coupons are a great way to drive people from your website to your store. You will start to see how many people are visiting your site based on the number of coupons that come into your store.
Consider having different coupons that are printable based on the source of the potential customer. You will be able to identify if they found you on a particular social media site, blog, advertisement, etc.
If you make the coupon something sent via e-mail you will be able to follow up market to them as well.
How much and How Often to do Coupons
Consumers are savvy. If you offer them a bogus coupon they will be able to tell immediately and you will lose that customer. Do not try to play games with your potential clients. Give them an honest coupon code and gain their confidence.
Typically you want to offer coupon codes regularly on different product lines. Do not offer coupons too frequently on the same line of products or consumers may prolong the purchase in order to see what coupon comes out next.
Coupon codes can be for a specific percentage off, for a free gift, free shipping, etc. Give a coupon code of value and promote it well and you should be rewarded with sales.