by: Shannan Hearne
Prayer Plates® are designed to be used at the dinner table to encourage children to say grace and teach them a variety of dinnertime prayers. All dinnerware is food and dishwasher safe. Originally designed and crafted in London Edwards own home shop, they are hitting the national market this month.
www.mylittledish.com is the company. London Edwards is the artist. The plates are nationally available through Lifeway and Family Christian Book Stores nationwide. The initial contract consists of 29 designs, including both children’s and grown-up dinnerware. Confident that the licensing relationship will be a mutual success, Edwards has already begun the design phase of the second product line.
Prayer Plates® are beautiful, colorful ceramic plates with a simple prayer printed around the edges reminding children to say grace before they eat. Edwards launched her company Goodness Grace LLC in 2001, creating a line of children’s dinnerware. Since that time, her product line has expanded to include adult dinnerware. “I have always enjoyed creating and painting new designs. I have always maintained focus on the big picture of taking a concept to market. I did not want to mass produce on my own, and the licensing agreement provides me the best of both worlds – I can create and Cottage Gardens will mass produce my designs.”
London Edwards and Mark Timm, owner of Cottage Gardens Collections, met in New York at the Licensing! Show in June. They immediately knew that her product line was a perfect match for his company and proceeded to draft an agreement the following week.
“From start to finish, it usually takes a year to develop a concept and bring it to market,” shares Edwards. “Mark worked diligently to push the agreement through in a few short months and has already secured sales prior to the product debut at the January markets.” London’s products will be appearing in Lifeway and Christian Family Bookstores nationwide as a result of the deal.
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